Find Your Superior Preference Color: Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, with radiant and conditioning results for up to 9 weeks. Suitable for all hair types
No-Drip Permanent Hair Dye Formula: Our gel formula evenly coats hair fibers with precise application. Provides long-lasting rich tones for up to 9 weeks of fade defying hair color
Hair Color Kit: Kit includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and an instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Superior Preference Hair Color from L’Oreal Paris. The same beautiful color result you know and love for up to 9 weeks of fade-defying color. Superior Preference is suitable for all hair types, provides beautiful gray coverage, and is powered by a fade-defying system for long-lasting rich tones. Our oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch and 2 times shinier with 90% less breakage. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
We do not accept returns or cancel for change of mind. We only offer returns for items that are faulty or damaged.
